father in a way you can see drawn out in the way he's run his life, following the same footsteps of the career. >> george romney was a ceo who saved american motors by betting on smaller cars. it gave his son a first look at business. >> george was a turnaround artist at american motors, taking a company that had lost focus, for whatever reason, and fixing it. >> and once george made his mark in the auto world, he switched gears to politics. he was the republican governor of michigan for three terms. and young mitt was a fixture on the campaign trail, schooled early in issues, strategies and the possibility of losing. >> and dad's pollster said, george, you can't possibly win. i was a kid in high school. i thought, oh, no, you know, we're going to lose, i'm going to be embarrassed at school, these little things that a kid thinks. and my dad said -- it was clear, he said, i'm not in this because i worry about winning or losing, i'm here to make a difference. he's not defined by elections. he's been defined as a man of character throughout his life. >> and then there was mitt's mother lenore. >> my mom had a softer side. she used to read to me when i was a boy and gave me a love of culture and literature.